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Tag: etnicitÓ

  abstract

saggio

African-Americans Create Online Identity

Greenspan Robyn
2003


Combine phenomenal increases in buying power, a growing population, and rising Internet penetration, and find a valuable demographic market. The African-American community is becoming a strong online presence, and creating its own unique identity.

Combine phenomenal increases in buying power, a growing population, and rising Internet penetration, and find a valuable demographic market. The African-American community is becoming a strong online presence, and creating its own unique identity.

Research from Selig Center for Economic Growth, Terry College of Business, The University of Georgia indicates that the nation's black buying power will surge from $688 billion in 2002 to $921 billion in 2008 when almost nine cents of every dollar spent will be from an African-American consumer.

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