Barry P.,Dekel U., Moraveji N., Weisz J.
Increasing contribution in online communities
Our goal is to increase contributions to an online community
by making information about the level of activity in
the community salient to its members. We specifically focus
on the LiveJournal web log community, where a user’s community
is defined by their personal list of friends, and contributions
are made by either posting new content to one’s
own journal, or by commenting on existing journal entries.
Our theory-based approach to increasing contributions
is discussed in depth, along with results from an experiment
designed to measure the effectiveness of various activity